in the poster, the first page will design for the question and ask. it will list most of the question will happen in the food court at the night time. Those question and answer will have the connection with the booklet.
Monthly Archives: June 2013
Work processing (World of Taste)project
this is the project point will included in the contents of “World of Taste”
Icon creation
the process of icon design, 7stars means higher than the highest rate hotel. the highest rate hotel is only 6 stars .
Cutlery means food, common for the people to know we selling and serve food.
taste is under the brand name of “World of Taste”
Branding, Identity & Logo Design Explained
A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.
There has been some recent discussion on the web about this topic, about your logo not being your brand. Although this may be true, I haven’t seen any clarification of the differences between ‘brand’, ‘identity’ and ‘logo’. I wish to rectify this.
What is brand? – The perceived emotional corporate image as a whole.
What is identity? – The visual aspects that form part of the overall brand.
What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.
To explain this in more detail, let’s start at the top – the brand.
What is branding?
Branding is certainly not a light topic – whole publications & hundreds of books have been written on the topic, however to put it in a nutshell you could describe a ‘brand’ as an organisation, service or product with a ‘personality’ that is shaped by the perceptions of the audience. On that note, it should also be stated that a designer cannot “make” a brand – only the audience can do this. A designer forms the foundation of the brand.
Many people believe a brand only consists of a few elements – some colours, some fonts, a logo, a slogan and maybe some music added in too. In reality, it is much more complicated than that. You might say that a brand is a ‘corporate image’.
The fundamental idea and core concept behind having a ‘corporate image’ is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole.
It is the consistency of this core idea that makes up the company, driving it, showing what it stands for, what it believes in and why they exist. It is not purely some colours, some typefaces, a logo and a slogan.
As an example, let’s look at the well known IT company, Apple. Apple as a company, projects a humanistic corporate culture and a strong corporate ethic, one which is characterised by volunteerism, support of good causes & involvement in the community. These values of the business are evident throughout everything they do, from their innovative products and advertising, right through to their customer service. Apple is an emotionally humanist brand that really connects with people – when people buy or use their products or services; they feel part of the brand, like a tribe even. It is this emotional connection that creates their brand – not purely their products and a bite sized logo.
For a more thorough understanding of branding, in simple terms, I recommend Wally Olin’s: The Brand Handbook which I quote is “an essential, easy-reference guide to brilliant branding”.
What is identity design?
One major role in the ‘brand’ or ‘corporate image’ of a company is its identity.
In most cases, identity design is based around the visual devices used within a company, usually assembled within a set of guidelines. These guidelines that make up an identity usually administer how the identity is applied throughout a variety of mediums, using approved colour palettes, fonts, layouts, measurements and so forth. These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the brand as a whole, to be recognisable.
The identity or ‘image’ of a company is made up of many visual devices:
- A Logo (The symbol of the entire identity & brand)
- Stationery (Letterhead + business card + envelopes, etc.)
- Marketing Collateral (Flyers, brochures, books, websites, etc.)
- Products & Packaging (Products sold and the packaging in which they come in)
- Apparel Design (Tangible clothing items that are worn by employees)
- Signage (Interior & exterior design)
- Messages & Actions (Messages conveyed via indirect or direct modes of communication)
- Other Communication (Audio, smell, touch, etc.)
- Anything visual that represents the business.
All of these things make up an identity and should support the brand as a whole. The logo however, is the corporate identity and brand all wrapped up into one identifiable mark. This mark is the avatar and symbol of the business as a whole.
What is a logo?
To understand what a logo is, we must first understand what it is for.
A logo is for… identification.
A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logo’s derive their meaning from the quality of the thing it symbolises, not the other way around – logos are there to identity, not to explain. In a nutshell, what a logo means is more important than what it looks like.
To illustrate this concept, think of logos like people. We prefer to be called by our names – James, Dorothy, John – rather than by the confusing and forgettable description of ourselves such as “the guy who always wears pink and has blonde hair”. In this same way, a logo should not literally describe what the business does but rather, identify the business in a way that is recognisable and memorable.
It is also important to note that only after a logo becomes familiar, does it function the way it is intended to do much alike how we much must learn people’s names to identify them.
The logo identifies a business or product in its simplest form.
Summary:
Brand –The perceived emotional corporate image as a whole.
Identity – The visual aspects that form part of the overall brand.
Logo – Identifies a business in its simplest form via the use of a mark or icon.
** in the website of
Just CREATIVE (Archived under Branding, Logo Design along with 169 JUST™ Creative Comments)
Photos by Taylorkoa22, Ronaldo F Cabuhat, Bloomberg News
Whati is logo?
every food court or restaurant has logo for their image form figure.
before design the logo, i believe need to understand what is the different between logo and brand
seems same but its total different
** What is the different between a logo and a brand?
http://www.bourncreative.com/what-is-the-difference-between-a-logo-and-a-brand
A logo and a brand are in fact two very different things that must work together cohesively. Here is a quick explanation of what a logo is, what a brand is, and how they are different.
What is a logo?
A logo is an easily recognizable, reproducible design element, often including a name, symbol, specified colors or trademark. It is a quick, visual representation of a brand’s message and position. A well designed logo should evoke some memory or emotion from the viewer depending upon their relationship with the brand. A logo is a tool to help communicate a brand and represent a brand.What is a brand?
A brand is every interaction with and marketing practice of a name or design that identifies and differentiates one business, product, or service from another. A brand encompasses the positioning, the messaging and communications, the visual design, the target market, the voice, the marketing and promotions, the presence, and the experience any individual has with the business, product or service online, offline, or in person. You brand is the experience people have when they come in contact with you or your business.
Think of it this way. A logo all by itself is just a graphic element with a name. A brand is the communications strategy that helps you communicate your passion and expertise.
When combined, a well-planned logo and a brand strategy help you effectively and efficiently reach your audience, communicate your message, your value, and benefits, and visually attract more attention.
like this photo: for example Coca Cola is the brand legal, but brand only have one, inside of the brand can have different icon for it like Fanta, Sprite or Lipton…
concept 2 (final selection for food court )
after consider of the space and stream of people
the food court will select to set up in hay street but location can be change fixable, because it has few different store available in barrack street as well. just because of smaller than the one in hay street
Concept 2 (Site section)
first the project food court is target for public. fix the problem in small / big food court advantage or disadvantage.
second the business hour will be in night time / where will have more people at night time in perth ?
shop or store availabe ?
target site : Hay street / Barrack street
What are the advantage and disadvantage of food courts?
food court can only be two types of food courts:1. lots of sits but less options of food for customers
2. not enough sits for customers but more options of food
it is the problem to find out why can not with lots of sit with optional food for customers
it is the website to show out what is the advantage and disadvantage in small and big food court
**Advantages and Disadvantages of small food courts:
– Small food courts does not have space for the customers to sit but has various different choices of food. It depends on where the small food court is located, if it is located in a rich or a developed area then the rich people would not care about varieties because they need comfortable space to sit.
– So, the rich people might not come. But if its located in a poor or an undeveloped place then, people will not care about space and would come and try and eat various kinds as well as choices of food.
Advantages and Disadvantages of huge, big and spacious food courts:
– Big food courts are spacious and the customers can sit comfortably but it doesn’t have many choices of food. The choices of food is limited. So, again it depends on where the big food court is located.
– If it’s located in a rich and in a developed area then the people might come again and again to the food court because as I said they would not care about varieties, they would only care about space to sit comfortably. So, if the big food court is located there then, the big food court might go in profit.
– But, if the big spacious food court is located in a poor or in a undeveloped place where people actually don’t care about space but they want varieties of food, then they might not come to the big food courts. So, the big food court might go in loss or may go in profit.
small food court in japan big food court in macao
The Venetian Macao Food Court (Photo credit: Wikipedia)
Food court in Japan (Photo credit: Wikipedia)
Benefits of food courts
- Economics of Food Service
- Food Service is the only program in the school that makes money.
- All other programs are expenses to the school district, but a well run Food Service program can be a tremendous asset to most school districts.
- In most districts, rarely do the numbers of students participating in the dining program exceed 50-60%- and there is always room to grow student levels in the program- thereby increasing revenue for the Nutrition Services Department
- Free and Reduced participation on a daily basis
- A la carte cash sales
- Multiply the number of students at your school by $2.14 (the USDA reimbursement for free lunch students) and you will have a close approximation of the total possible revenue per day TIMES 180 days in the school year = total possible revenue for the program.
- Now contrast that to the amount that your food service program is bringing in on a daily basis, and you will see the opportunity to grow the revenue.
- Food Service is the only program in the school that makes money.
- Philosophy of Food Court
- Kids are different today. They are not sophisticated, but they are EXPOSED to design and décor concepts in their dining via Fast Food Restaurants.
- McDonalds™ Spends Millions of dollars to attract your students.
Don’t fight it – copy it!!
- McDonalds™ Spends Millions of dollars to attract your students.
- Demographics are changing. For many students, a hot breakfast and lunch at school are the only well put together meals they will get daily, and for many of them — the weekend is a nutritional disaster. With the need to have a nutritious diet — it is more important than ever that School Food Service captures these students.
- Due to safety concerns, there is a continuing trend to Closed Campuses – where students are not allowed to go away for lunch. Even though students see this as a Right of Seniorhood, this is a definite trend from a liability aspect.
- • Making the cafeteria attractive and inviting to the students eliminates the controversy over students being forced to eat on campus. (It removes the statements that “You are forcing us to eat in the yucky, old cafeteria- when we were going out to a nice restaurant!)
- I will ask one question: If you were a student at your school, would you look forward to eating in your current cafeteria for 180 days a year for 4 years?
- Getting input from students on how their dining room will look transforms student behavior because they are Stakeholders in the process of change.
- The cafeteria period is the only time of the day when students can interact with their friends. Learning socialization skills and proper eating habits is a positive by-product of their school experience and growth as people.
- Kids are different today. They are not sophisticated, but they are EXPOSED to design and décor concepts in their dining via Fast Food Restaurants.
- Benefits to the School.
- Generally the cafeteria has a stigma that it is the place where only the
Free and Reduced kids eat – peer pressure is very strong.- Change the environment and you eliminate this stigma by making the new dining room a place where all students want to be.
- Discipline problems in a Food Court are lessened because the kids want to be in the room- and results in increased student satisfaction.
- Creates positive publicity because you now have happy, smiling students coming into a room to get nutritious food.
- Greater sign up of students who are Free and Reduced because they want to be part of the program.
- The State provides a different threshold for SAT-9 test scores for schools with high Free and Reduced student populations- with resultant award of state funds based on test scores.
- The Room is nice enough to be utilized for other activities:
- PTA
- Staff meetings
- In Service training
- Outside school Groups
- Catering by the Food Service department is possible- utilizing the existing kitchen infrastructure that is normally unused after the lunch period.
- PROJECT LEAN- The new health initiative of the California Department of Health promoting the trend toward healthy diet choices by students.
- The epidemic of obesity and diabetes, along with Food Eating Disorders makes it important that students learn healthy eating habits. Even though students get only 20% of their meals at school, this is an opportunity to teach them proper dietary choices- as it is the only area where they will learn these necessary life skills.
- Generally the cafeteria has a stigma that it is the place where only the
- Elements of Change in the Dining Program.
- With student input, create themed dining rooms with significance to the students.
- Create school spirit by highlighting the school mascot and nickname to create school identity and pride.
- Brand the cafeteria with a nickname to change student perception of the area.
- Example is Visalia/El Diamante High School with “The Pick and Shovel Café”. The students don’t say they are going to the cafeteria, but they are heading to the Pick and Shovel.
- Put memorabilia boxes around the room highlighting school organizations and groups with history at the school. Kids can identify with this presentation and it creates spirit.
- Example of Visalia/Golden West High School boxes with memorabilia of Chorus’ trip to perform in New York City – including programs and souvenirs of this meaningful trip.
- A jukebox controls the noise level in the dining room. Kids want to hear the music and do not speak louder that the volume level set by administration on the songs.
- 6. Booths in the room give the area a Fast Food Restaurant look, and utilize wall space that is normally lost area in the cafeteria. This allows an increase of 20% or more in the seating capacity of the new dining room.
- Enclosed trash units.
- You wouldn’t eat in a restaurant that had large, overflowing open trash units next to your table. Students don’t really like it either.
- Kids are trained by McDonalds™ to walk over to the trash unit, place their tray inside the flipper door, shake the food off, and then place the tray on top of the trash unit.
- No more “3-point shots” that miss and go all over the floor.
- Divider half walls segment the room and act as visual architectural elements to create different spaces in the room.
- Plants and greenery humanize the dining room.
- Artwork on walls highlights the central theme and provides scale to a large room by breaking up a long, bare wall area.
- Provide multi-purpose use of the room utilizing either moveable pedestal tables with individual chairs, or mobile folding tables to allow easy changeover in the room layout.
- Example of performing arts theatres at San Bernardino/Arroyo Valley High School, and South Whittier/Graves Middle School).
- 3-Dimensional artwork creates “WOW” effect in the room.
- • Example of Compton/Roosevelt Middle School large lions head on the wall.
- Example of San Bernardino/San Bernardino High School ’57 Chevy coming out of the wall.
- Benefits to your schools by transforming cafeterias into Food Courts
- Increased student participation in the nutrition program- translating into increased revenue for the Food Service Program.
- Greater exposure of students to acquiring proper healthy dining habits.
- Use of the room by other student and community groups as it is now a pleasing environment.
- Positive Publicity for the school.
- Impetus for upgrade of other areas of the campus.
information from http://www.universalseating.com/fcdg/philosophy.asp
Food court concept 1
food court can find it in different location. school /uni/city
for what kinds of people
Why a Food Court Concept
Design :Identity 